Boston Immersive Music Festival

Project Overview

Designed a dynamic brand identity and campaign collateral to promote the inaugural Boston Immersive Music Festival, an experimental audio-visual event. The brand identity and campaign materials resonated with the target audience, driving increased engagement and excitement for the festival. The cohesive visual strategy contributed to Boston Cyberarts Gallery's successful launch of their first ticketed event and expanded their brand presence in the Boston community.

I developed a logo that blends bold typography with fluid forms to reflect the festival’s synergy of technology and visuals. Drawing from the OVC color palette, I used black, yellow, and pink to create a vibrant, cohesive visual language for posters, flyers, postcards, and social media assets. The designs were optimized for both digital and physical platforms, with a focus on creating a visually captivating experience for a broad audience. The social media campaign was crafted in Figma to ensure a seamless, device-friendly experience, enhancing engagement across Instagram.

My Role

Brand Designer

Medium and Tools

Figma and Adobe Suite

Project Type

Branding

Year

2024

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SHOZAB RAZA

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Design Technologist and Educator

Design Technologist and Educator

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