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Outfitters
Project Overview
Outfitters Pakistan’s marketing team needed a bold editorial film that captured the handcrafted character of their Bespoke Outlet. I proposed and developed hand-drawn animations that build on the brand’s visual identity through expressive linework, movement, and detail.
In collaboration with Zayn Kamran (Filmmaker/Creative Director), I hand-drew the animations in Procreate and composited them in After Effects, overlaying the illustrations onto the film frames.
My Role
Animator
Medium and Tools
Procreate, Illustrator, and After Effects
Project Type
Animation
Year
2019
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