DYNAMIC MEDIA INSTITUTE
Results
I helped elevate the Dynamic Media Institute by developing a brand guideline, organizing events, and boosting social media engagement by over 58%. My efforts improved the institute's reputation and made it a more recognized and appealing place for students, faculty, and design enthusiasts.
My Role
As the student at this institute, I spearheaded the development of DMI's comprehensive brand identity system, designed and developed their website, managed all social media channels, and conducted extensive user research to ensure an optimal user experience. It was an immense honor to be a part of Dynamic Media Institute's legacy.
PROJECT BELOW
Research
I embarked on extensive research, diving deep into student data, old thesis books, faculty information, and past and present projects to gain a thorough understanding of the Dynamic Media Institute's brand identity, values, and pedagogical approaches. Based on this research, I developed a robust and comprehensive brand identity guideline that captures the essence of the Dynamic Media Institute. This guideline serves as a blueprint for creating a powerful and cohesive visual identity that reflects the unique character of the institute.
Brand Identity Design
Explore my comprehensive Brand Identity Guideline Book for the Dynamic Media Institute, featuring design elements such as logos, colors, typography, and iconography. I crafted a guide that reflects the institute's unique character and values. This guide establishes a consistent and compelling visual identity that elevates the institute's brand and reputation in the design industry.
Community Engagement
Additionally, I organized and curated community events, including the Fresh Media Show 2023, which is an annual exhibition held at the Boston Cyberarts gallery by DMI students. I focused on collaboration and creating a positive community, drawing on my project management skills and creativity.
I took over the social media, graphic design and promotional material for DMI and FreshMedia in January 2023, increasing their online reach and engagement.