Dynamic Media Institute
Rebranding a Graduate Program at the Intersection of Design, Art, and Technology
Branding
2023
DMI needed a refreshed brand to reflect its evolution as an innovative graduate program in design. Tasked with leading the rebranding effort, I created a modern visual identity that aligns with the program’s creative mission.
I designed a flexible visual identity system, including a logo, color palette, typography, and iconography. I also crafted social media content and event materials to elevate engagement.
The new brand identity guidelines became a key asset for the program, ensuring consistency across all platforms. This strengthened recognition within the creative community and contributed to increased social media engagement (+58%). The rebrand also helped drive higher enrollment by positioning DMI as a modern, forward-thinking institution that resonated with prospective students.
Tools used:
Figma, Adobe Creative Suite